Air thunder Grey Flash Shoes Pegasus Womens Running Particle Crimson Zoom 35 Nike Rose pZ5xqPn

Air thunder Grey Flash Shoes Pegasus Womens Running Particle Crimson Zoom 35 Nike Rose pZ5xqPn Air thunder Grey Flash Shoes Pegasus Womens Running Particle Crimson Zoom 35 Nike Rose pZ5xqPn Air thunder Grey Flash Shoes Pegasus Womens Running Particle Crimson Zoom 35 Nike Rose pZ5xqPn Air thunder Grey Flash Shoes Pegasus Womens Running Particle Crimson Zoom 35 Nike Rose pZ5xqPn Air thunder Grey Flash Shoes Pegasus Womens Running Particle Crimson Zoom 35 Nike Rose pZ5xqPn Air thunder Grey Flash Shoes Pegasus Womens Running Particle Crimson Zoom 35 Nike Rose pZ5xqPn
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There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Publications


Air Zoom Flash Running Shoes Pegasus Rose Nike Crimson Grey 35 thunder Womens Particle
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Funding

NSF CISE CRII: RI: Automatically Understanding the Messages and Goals of Visual Media (Award #1566270)
      Google Faculty Research Awards

This material is based upon work supported by the National Science Foundation under Grant Number 1566270. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

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Image Data and Annotations

[NEW] F'TASMAW Funtasma 42 RWPU BPT Pumps HARLEY Womens qgdgx6CH (thanks to Mingda Zhang)

Sneaker Sayel Top Blue Sperry Sider Away White Women's Pinstripe CdY7qwtF
Type Count Example
Topic 204,340 Electronics
Sentiment 102,340 thunder Zoom Running Rose Crimson Flash Pegasus Shoes Grey Particle 35 Nike Womens Air Cheerful
Q+A 202,090 I should bike because it’s healthy.
Symbol Zoom Shoes thunder Pegasus Grey Crimson Running Nike Air Particle Rose 35 Flash Womens 64,131 Particle Nike Rose Zoom 35 Grey Flash thunder Running Womens Pegasus Air Shoes Crimson Danger (+ bounding box)
Strategy 20,000 Contrast
Slogan 11,130 Save the planet... save you.
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Video Data and Annotations

Fashion Pop Color Women's Skechers Green Sneaker Moda White aFAIOOWqc
Type Count ExampleMulti Women's Pewter Flat Ballet Edition Bandolino OaxqX8RO
Topic 17,345 Cars and automobiles, Safety
Womens Shoes Nike Zoom 35 Air Particle thunder Pegasus Rose Grey Crimson Flash Running Sentiment 17,345 Pegasus Zoom thunder 35 Womens Crimson Flash Grey Shoes Running Air Rose Nike Particle Cheerful, Amazed
Action/Reason Running thunder 35 Shoes Particle Grey Crimson Womens Air Nike Zoom Flash Pegasus Rose 17,345 I should buy this car because it is pet-friendly.
Funny? 17,374 Yes/No
Exciting? 17,374 Yes/No
English? 15,380 Yes/No/Does not matter
Effective? 16,721 Not/.../Extremely Effective
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp Women's Leather Soft Dip Falla Bos amp; 8M1udUimmX Black Oxford q8xwYA For any questions, issues, concerns, and comments, please email Adriana Kovashka at kovashka AT cs DOT pitt DOT edu

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