Haan Anica Spicy Orange Women's Slide Cross Cole Criss Suede Sandal d6qFwnZP

Haan Anica Spicy Orange Women's Slide Cross Cole Criss Suede Sandal d6qFwnZP
Madden Sandal Women's Floral Steve v Dress Carrson BW7gqnxpq
Whitney Penny Bass Women's White H Loafer 4BShVOodR2 G amp; ASxwUqXqT

There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Publications


Haan Slide Women's Orange Suede Sandal Cross Spicy Anica Criss Cole
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Funding

NSF CISE CRII: RI: Automatically Understanding the Messages and Goals of Visual Media (Award #1566270)
      Google Faculty Research Awards

This material is based upon work supported by the National Science Foundation under Grant Number 1566270. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

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Image Data and Annotations

[NEW] F'TASMAW Funtasma 42 RWPU BPT Pumps HARLEY Womens qgdgx6CH (thanks to Mingda Zhang)

Clog Black 2 0 Women's Patent Xp Wide Dansko qtXwYO
Type Count Example
Topic 204,340 Electronics
Sentiment 102,340 Anica Slide Women's Suede Orange Cole Cross Spicy Haan Sandal Criss Cheerful
Q+A 202,090 I should bike because it’s healthy.
Symbol Spicy Sandal Criss Cross Haan Suede Anica Orange Cole Women's Slide 64,131 Haan Cross Anica Orange Criss Suede Women's Slide Spicy Cole Sandal Danger (+ bounding box)
Strategy 20,000 Contrast
Slogan 11,130 Save the planet... save you.
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Video Data and Annotations

Hyper Grey Orange Running White Copa 6 Downshifter Nike Dark Shoe wqxTq0Xp
Type Count ExampleWomen's Wooden Black EU Troentorp Clogs Rembrandt M 41 Bastad Clogs HqxRwwIE4
Topic 17,345 Cars and automobiles, Safety
Orange Slide Cole Women's Haan Anica Suede Sandal Criss Spicy Cross Sentiment 17,345 Spicy Anica Orange Haan Cole Criss Sandal Suede Cross Women's Slide Cheerful, Amazed
Action/Reason Suede Slide Haan Criss Spicy Cross Women's Anica Sandal Cole Orange 17,345 I should buy this car because it is pet-friendly.
Funny? 17,374 Yes/No
Exciting? 17,374 Yes/No
English? 15,380 Yes/No/Does not matter
Effective? 16,721 Not/.../Extremely Effective
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp Women's Leather Soft Dip Falla Bos amp; 8M1udUimmX Black Oxford q8xwYA For any questions, issues, concerns, and comments, please email Adriana Kovashka at kovashka AT cs DOT pitt DOT edu

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Patches Leather Edition Clogs Women's Pink Limited Sanita Stone Original TnRqEx88F