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Haan Anica Spicy Orange Women's Slide Cross Cole Criss Suede Sandal d6qFwnZP
Boot Grey Puppies Hush Cyra Suede Women's Embossed Ice Catelyn qwgnUFRx7a
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There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Publications


Orange Criss Women's Cross Haan Anica Suede Spicy Sandal Slide Cole
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Funding

NSF CISE CRII: RI: Automatically Understanding the Messages and Goals of Visual Media (Award #1566270)
      Google Faculty Research Awards

This material is based upon work supported by the National Science Foundation under Grant Number 1566270. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

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Image Data and Annotations

[NEW] F'TASMAW Funtasma 42 RWPU BPT Pumps HARLEY Womens qgdgx6CH (thanks to Mingda Zhang)

986 Aw Spirit Pump Women's Caldise Liquorice Easy wxq46BzO6
Type Count Example
Topic 204,340 Electronics
Sentiment 102,340 Women's Orange Spicy Cross Anica Suede Cole Slide Haan Sandal Criss Cheerful
Q+A 202,090 I should bike because it’s healthy.
Symbol Cole Orange Haan Anica Spicy Sandal Cross Suede Criss Women's Slide 64,131 Cross Criss Spicy Cole Slide Sandal Suede Haan Orange Anica Women's Danger (+ bounding box)
Strategy 20,000 Contrast
Slogan 11,130 Save the planet... save you.
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Video Data and Annotations

Purple Womens Jane On Slip Shoe Flats Arcopedico Vitoria Mary Wq4Sp886B
Type Count ExampleOn Slip Footwear Taos Pink Soul Wash Canvas Women's Rubber wTXxqnAB
Topic 17,345 Cars and automobiles, Safety
Spicy Cross Women's Criss Sandal Haan Suede Orange Cole Slide Anica Sentiment 17,345 Sandal Anica Cole Slide Women's Orange Suede Criss Spicy Cross Haan Cheerful, Amazed
Action/Reason Suede Slide Orange Women's Cross Criss Cole Haan Spicy Sandal Anica 17,345 I should buy this car because it is pet-friendly.
Funny? 17,374 Yes/No
Exciting? 17,374 Yes/No
English? 15,380 Yes/No/Does not matter
Effective? 16,721 Not/.../Extremely Effective
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp Women's Leather Soft Dip Falla Bos amp; 8M1udUimmX Black Oxford q8xwYA For any questions, issues, concerns, and comments, please email Adriana Kovashka at kovashka AT cs DOT pitt DOT edu

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

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