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Israeli sports production firm Pixellot announced on Monday that it raised $30 million in a fresh funding round led by Los Angeles-based investment firm Shamrock Capital, with the participation of the startup’s existing investors.

Pixellot’s patented technology solution streamlines production workflow by deploying an unmanned multi-camera system in a fixed location, with additional angles as required, to cover the entire field, offering a stitched panoramic image. Founded in 2013 and based in Petah Tikva, Pixellot’s solutions enable professional and amateur sports organizations to cover and monetize their events at an affordable price. Pixellot says it has sold over 2,000 systems to sports organizations around the world.

Pixellot CEO Alon Werber said in a statement that the company was “poised for growth as we continue to connect fans to the field and provide them with innovative ways to share, distribute, and monetize their content.”

“Shamrock’s knowledge and relationships in the sports ecosystem will be invaluable to us,” he added.

Trotters Flat Ballet Women's Woven Estee Navy Alan Resnikoff, partner at Shamrock Capital, said “Pixellot’s unparalleled technology is not only compelling for broadcasters, but is also already being utilized by 1,000 US high schools and youth sports organizations as a new revenue stream and a value-added service for their parents and players.”

“We are excited to partner with Pixellot’s top-notch executive team to support their continued growth,” he said.